Compass

ABOUT
A hotel’s value depends on its ability to generate sustainable earnings and the investment required to maintain its competitive position. Understanding both is essential for owners, investors and lenders making informed financial decisions.
Compass is Ascentis 360’s hotel asset valuation service, combining hospitality market and financial analysis with our expertise in hotel development, construction costs and capital expenditure planning.
With 20 years of experience in hotel development, we bring a practical understanding of the physical asset and its future investment requirements to every valuation.
What Compass covers
Our valuation process brings together six areas of assessment to develop a comprehensive understanding of the hotel’s value.
Market and trading performance
Review of the hotel’s market positioning, demand drivers, competitive environment and historical operating performance.
Earnings and financial forecasts
Assessment of maintainable earnings, projected cash flows and the operating assumptions supporting future performance.
Market evidence
Analysis of relevant comparable properties and transaction evidence, where available, to support the valuation.
Property cost and condition
Assessment of the land, buildings, replacement costs and physical condition of the asset, informed by Ascentis’ construction and cost management expertise.
Future capital requirements
Consideration of known refurbishment needs, plant and equipment replacement, operator requirements and future capital expenditure that may affect asset value.
Valuation conclusion
Application and reconciliation of appropriate valuation approaches, supported by clearly documented assumptions, limitations and material considerations.
How Compass works
The first engagement builds the baseline. Each annual update records how the hotel and its value have changed. A consistent asset history improves each annual discussion and reduces the need to rebuild the asset story from the beginning.
Define
We establish the scope of the valuation, including the asset, valuation date, intended use, reporting requirements and information needed.
Assess
We review market evidence, historical and forecast operating performance, property information, construction costs, asset condition and future capital expenditure.
Value
We apply and reconcile the appropriate valuation approaches, considering the hotel’s operating potential, market evidence and physical asset characteristics.
Report
We present the valuation conclusion with supporting analysis, key assumptions, limitations and material factors affecting value.
Update
For recurring engagements, we refresh the valuation using updated market information, operating results, property condition and capital investment history.

Who is Compass for?
Compass supports hotel owners, investors and other stakeholders who require an informed assessment of hospitality asset value.
- Hotel owners seeking periodic or annual valuations
- Investors evaluating hospitality assets or potential transactions
- Owners reviewing the impact of refurbishment and capital investment
- Stakeholders requiring valuations for financial reporting or financing discussions, subject to applicable requirements
FAQs
Understand the value of your hotel
Whether you require a valuation for an investment decision, financial reporting or an annual review of your asset’s value, Compass can help you establish a clear and informed assessment.
Speak to our team about your valuation requirements.

